Setastart WebLab Article

Published on: 31 August 2022
Tags: SEO
Web Accessibility
Web Sustainability

How do you get a good organic SEO?

On Google and other search engines

Abstract:

A good organic SEO positioning means that your website naturally has a good position in search engines. In other words, you do not need to pay for advertising. A good organic SEO is achieved with web accessibility (correct HTML structure so that the content is easier to understand) and web sustainability (pages that load fast and have optimized resources).

What is organic SEO?

Organic SEO is the natural positioning of your website in search engines such as Google, Bing, Ecosia and others, which is the result of the source code, content and hyperlinks (links) with other websites, without paying for advertising.

The position depends on the relevance of the search terms with the content and the speed of the page. Geographic location and search language also influence the results.

Benefits of a good organic SEO

Google and other search engines constantly change the parameters that determine the order of the pages in a search (algorithm), which causes the natural positioning of the pages to vary over time.

With a good organic positioning, a website has a more consolidated position, stable and less dependent on algorithm changes.

This means that it needs fewer updates to stay in the top ranks, and that new pages are more likely to rank well.

Screenshot: Google Search Console - Page Experience

What to keep in mind when preparing a website for a good organic SEO?

Search engines read the content of web pages using robots (bots) which are computer programs that visit the pages, read their content and allow the search engines to know how to position each page in search results (web indexing).

Correct HTML structure and web accessibility

The structure and content of each web page resides in its HTML code.
An accessible website is structured to make the content easy to understand.

The robots read the HTML of web pages to understand the structure of each page and decide which parts are more relevant than others, and understand their relationship to other pages on the same site and to other websites.

That is why it is essential to have a correct and accessible HTML structure so that the robots can understand the pages and be able to position them in the search results.

By editing the HTML code, we can help the robots by providing them with more detailed and structured information and guide them to position the pages in the most relevant results.

Page load speed and website sustainability

Neither Google nor people like slow web pages. That is why Google and others improve the natural positioning of fast pages and penalize those that take a long time to load.

How do search engines determine page load speed?

When the robots visit pages, they measure the response time of the server and the load time on the devices. Google also uses statistics of people using Google Chrome for the same purpose. (Chrome UX Report or CrUX).

This is why it is important that web pages are always fast, because robots can visit the page at any time and because users can have older devices and slower Internet connections.

A good optimization of the page resources makes the website sustainable and the pages are always fast.

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